Blog Post
Week 2: Social Media Marketing, Content and Value Creation
Week 3: Understanding Digital Consumers, Communities and Influencers
Week 4: Digital Marketing Proposal and Communicate with Stakeholders
Week 5: SEO and Paid Search Marketing, Digital Analytics
Week 6: Mobile Marketing
Week 7: Why Some Ideas Spread; Viral Marketing
Week 9: The Internet of Things & Big Data
Week 11: Critics of Social; The Limits of SM & DM