Blog Week 2
In modern life, social media exists as a kind of superpower in human society, that helps people rapidly connect to each other, which updates lots of information regarding their relationship, lifestyle and entertainment. Social media gradually becomes a part of “human sense”, also the inevitable tools for everyday life. In terms of business, social media has been used in a different way and has become a vital component for all types of markets, based on Forbes.
Social Media Marketing
Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Social media marketing has become indispensable for businesses big and small, with nearly 4.9 billion users worldwide leveraging platforms like TikTok, Instagram, Facebook, and LinkedIn to influence buying decisions.
It’s far more than occasional posting effective strategy hinges on defined S.M.A.R.T. goals, consistent branding, and varied content tailored to each platform’s audience. Brands are encouraged to diversify their output combining how toss, polls, live videos, images, and user‑generated content while maintaining a clear, recognizable identity across channels. Regular posting through editorial calendars builds engagement rhythm, while analytics tools help track performance, refine messaging, and measure ROI. Engagement is not passive responding to comments, fostering community, and incentivizing user-generated content (e.g. branded hashtags, contests) encourages deeper connection and authenticity.
Source from: Social Media Marketing: The Ultimate Guide – Forbes Advisor
Which Content Works best? And How?
For most of the trendy social media platforms like Instagram, Twitter or TikTok, images or short videos are reaching a higher propensity of new users than traditional videos. Short videos are starting to become the best type of social media content because most users prefer this format due to its time efficiency and capture attention quickly, making them ideal for social media marketing.
Brands are increasingly using short-form videos to market their products and services. These videos allow for creative storytelling and can significantly enhance brand visibility and audience connection. Short videos can be shared across multiple platforms, maximizing reach and engagement. They are particularly effective on mobile devices, where users often seek quick, entertaining content.
Source from: https://www.youtube.com/watch?v=HjUJf5bKCpU
Value Creation
Social media marketing (SMM) is a powerful engine for generating value through co‑creation by consumers especially in fashion brands by engaging audiences via entertainment, customization, interaction, electronic word‑of‑mouth (eWOM), and trendiness. These five hierarchical elements of SMM don’t just drive awareness, they foster brand trust and brand loyalty, which in turn amplify consumers’ intent to participate in co‑creation activities such as content sharing, feedback loops, and collaborative ideation. The study uses attribution theory to reveal that effective SMM initiatives enhance trust, which mediates both loyalty and value co‑creation intentions among consumers. In practice, this means brands should design social campaigns that are engaging, personalized, interactive, socially endorsed, and aligned with current trends to cultivate consumer trust. From there, loyal customers become active contributors helping brands evolve and delivering measurable value beyond traditional marketing outcomes.
Source from: https://doi.org/10.1016/j.jretconser.2023.103442